Privacy Policy

The Rebuild, Overcome, and Rise (ROAR) Center
A Recognized Center at the University of Maryland, Baltimore
520 West Fayette St., Baltimore, MD 21201
Effective Date: March 17, 2026

The Rebuild, Overcome, and Rise (ROAR) Center (“ROAR,” “we,” “us,” or “our”) is committed to protecting the privacy of personal information gathered from supporters, visitors, and all individuals who interact with our website at roarcenter.org. We recognize that many people who visit our site may be survivors of crime who deserve to have their privacy and personal safety treated with the utmost care and discretion.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have. Please read this policy carefully. If you have questions, please contact us at roaroutreach@umaryland.edu.

Contents

  1. Information We Collect
  2. How We Use Your Information
  3. Use of Email Addresses
  4. Charitable Donations
  5. Cookies & Tracking Technologies
  6. Third-Party Services
  7. How We Share Your Information
  8. Data Retention
  9. Security
  10. Your Rights & Choices
  11. Children’s Privacy (COPPA)
  12. External Links
  13. Changes to This Policy
  14. Contact Us

1. Information We Collect

We collect information in two ways: information you give us directly, and information collected automatically when you visit our site.

Information You Provide Directly

Contact form. Our Contact Us page includes a form for general inquiries. The form asks you not to include sensitive personal details in your message — please describe your reason for reaching out generally, and a staff member will follow up with you. The fields we collect are:

  • First name (required)
  • Last name (required)
  • Pronouns (optional)
  • Organization (optional)
  • Email address (required)
  • Phone number (optional)
  • Comments / reason for reaching out (required)

Service provider referral form. If you are a service provider referring a client, you may submit information through our external referral form hosted on Qualtrics (University of Maryland, Baltimore). That form is governed separately by UMB’s data practices. The ROAR Center receives referral information submitted through that form for the purpose of coordinating services.

Email newsletter (Mailchimp). If you subscribe to receive news and updates from ROAR via the sign-up form on our website, we collect:

  • Email address (required)
  • First name (optional)
  • Last name (optional)

Donations. If you donate to ROAR online through GiveCampus, you will be asked to provide payment and contact information directly to GiveCampus. See Section 4 for details on how donation information is handled.

Information Collected Automatically

When you browse our website, technical and behavioral data is collected automatically through Google Analytics and our cookie management system. This may include your IP address, browser type and version, operating system, referring URLs, pages visited, time and date of your visit, time spent on pages, device type, and general geolocation. This data is used in aggregate form to understand how our site is used and to improve it. It is not used to identify you personally. See Section 5 for full details on the cookies used.


2. How We Use Your Information

We use the information we collect for the following purposes:

  • Responding to inquiries. Information submitted through the contact form is used to respond to your message and connect you with appropriate resources or staff.
  • Coordinating services. Referral information received through our service provider referral form is used to coordinate ROAR’s direct services for referred clients.
  • Email communications. If you subscribe to our mailing list, we use your information to send you ROAR news, events, special programs, and fundraising information. You may unsubscribe at any time. ROAR complies with the federal CAN-SPAM Act; all marketing emails include an unsubscribe link.
  • Donation acknowledgment. If you make a donation and provide contact information, we will send an acknowledgment of your gift.
  • Site improvement. Analytics data helps us understand which content is most useful to visitors and how to improve the site.
  • Security and spam prevention. reCAPTCHA and related technologies help us protect our contact form and site from spam and abuse.
  • Legal compliance. We may process or retain information as necessary to comply with applicable law, including requirements related to our status as a center at the University of Maryland, Baltimore and as a recipient of state and federal funding.

We do not use your personal information for automated decision-making or profiling. We do not sell your information to third parties.


3. Use of Email Addresses

Email addresses collected through our website are used only by ROAR staff and contracted service providers to contact you or send emails based on your request for information or your opt-in to our marketing list. We do not sell, rent, or share email addresses with outside organizations for their own marketing purposes.

For those who opt in to our marketing email list, ROAR will only use your email address to send information about ROAR and our partners, such as news, events, special programs, and fundraising.

You may unsubscribe from ROAR marketing email at any time by clicking the unsubscribe link in any email, emailing us at roaroutreach@umaryland.edu, or sending a written request by mail to the address in Section 14.


4. Charitable Donations

Online donations to ROAR are processed through GiveCampus, a third-party platform. When you donate, your payment card information is transmitted directly to GiveCampus and is used only for that transaction. In the case of recurring (e.g., monthly) donations, GiveCampus retains your payment information securely to process each recurring gift.

ROAR does not receive, store, or transmit your credit card information. If you provide a mailing address or email address with your donation, we will send an acknowledgment of your gift. Please review GiveCampus’s privacy policy for details on how your financial data is handled.


5. Cookies & Tracking Technologies

Our website uses cookies — small text files placed on your device — and similar technologies. We use a cookie consent manager that allows you to accept, reject, or customize your preferences by category. The categories and specific cookies in use are described below.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off.

Cookie Name Description Duration
Cookie Preferences Stores the user’s cookie consent preferences as set via the cookie consent manager 30 days

Comment Cookies

These cookies are set if you post a comment on our website and are used to track comment authorship across sessions.

Cookie Name Description Duration
comment_author Tracks the comment author across sessions Session
comment_author_email Tracks the commenter’s email address across sessions Session
comment_author_url Tracks the commenter’s URL across sessions Session

Google reCAPTCHA

Google reCAPTCHA is used to protect our contact form from spam and bot submissions. It sets a cookie to perform its risk analysis. For more information, see Google’s Privacy Policy.

Cookie Name Description Duration
_GRECAPTCHA Set by Google reCAPTCHA for the purpose of providing its risk analysis when the challenge is executed 179 days

Google Analytics Cookies (Statistics)

We use Google Analytics to collect anonymized statistics about how visitors use our site. These cookies are only set if you accept the Statistics category via our cookie consent manager. For more information, see Google’s Privacy Policy.

Cookie Name Description Duration
_ga Used to identify unique users across sessions 2 years
_ga_ (GA4) Used to identify users in Google Analytics 4 2 years
_gid Used to identify users for 24 hours after last activity 24 hours
_gat Used to throttle the rate of requests to Google Analytics servers when using Google Tag Manager 1 minute
_gali Used by Google Analytics to identify which links on a page are being clicked 30 seconds
_gac_ Contains information related to marketing campaigns; shared with Google Ads when accounts are linked 90 days
__utma Used to identify users and sessions (legacy Universal Analytics) 2 years after last activity
__utmb Used to distinguish new sessions and visits (legacy Universal Analytics) 30 minutes after last activity
__utmc Used with legacy Urchin versions of Google Analytics to distinguish new sessions End of browser session
__utmt Used to throttle Google Analytics server request rates (legacy) 10 minutes
__utmv Stores custom data set via the _setCustomVar method (legacy) 2 years after last activity
__utmx Used to determine whether a user is included in an A/B or multivariate test 18 months
__utmz Contains information about the traffic source or campaign that directed the user to the site (legacy) 6 months after last activity

Managing Your Cookie Preferences

You can manage your cookie preferences at any time using the cookie consent manager on our website. You may also control or delete cookies through your browser settings — most browsers allow you to refuse new cookies, delete existing ones, or receive a warning before cookies are stored. Please note that disabling certain cookies may affect site functionality. To opt out of Google Analytics specifically, you may use the Google Analytics Opt-Out Browser Add-on. For general information on managing cookies, visit allaboutcookies.org.


6. Third-Party Services

Our website relies on several third-party services, each with its own privacy policy. We encourage you to review these directly:

Service Purpose Privacy Policy
Google Analytics Website usage statistics and visitor behavior analysis policies.google.com/privacy
Google reCAPTCHA Spam and bot protection on the contact form policies.google.com/privacy
Mailchimp (Intuit) Email newsletter management and delivery intuit.com/privacy
GiveCampus Online donation processing givecampus.com/privacy
Qualtrics (UMB) Service provider referral form qualtrics.com/privacy-statement
University of Maryland, Baltimore Institutional affiliation; UMB systems may be used to support ROAR operations umaryland.edu/privacy

7. How We Share Your Information

We do not sell, rent, or loan your personal information to any outside organization. We may share your information only in the following limited circumstances:

  • ROAR staff and contractors. We may share information with ROAR employees and independent contractors who need it to help us provide our services or to process information on our behalf. They are required to handle it in accordance with this Privacy Policy.
  • Service providers. We share data with the third-party platforms listed in Section 6 solely to operate our website and deliver services (such as sending email, processing donations, or analyzing site usage).
  • University of Maryland, Baltimore. As a recognized center at UMB, certain operational or administrative data may be shared with UMB in accordance with our institutional relationship and applicable university policies.
  • Legal requirements and funding compliance. ROAR receives state and federal funding, including funds administered by the Governor’s Office of Crime Control & Prevention and the Mayor’s Office of Neighborhood Safety and Engagement. We may be required to report aggregate, non-identifying data to funding agencies. We may also disclose information if required by law, court order, or governmental authority, or to protect the rights or safety of any person.
  • Organizational transfers. In the unlikely event of a significant organizational change affecting ROAR, user data may be transferred to a successor entity, provided it continues to be used consistently with this policy.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law or our institutional obligations.

  • Contact form submissions are retained for as long as reasonably necessary to respond to your inquiry and maintain records of communication, typically no longer than three years unless an ongoing relationship requires otherwise.
  • Mailing list subscriber data is retained in Mailchimp for as long as you remain subscribed. Upon unsubscribing, Mailchimp may retain your email address on a suppression list to prevent future mailings. You may request full deletion by contacting us.
  • Donation records may be retained for longer periods as required for financial record-keeping and compliance with nonprofit accounting and tax obligations.
  • Google Analytics data is retained in accordance with the retention settings in our Google Analytics account, typically up to 26 months.
  • Comment cookies are session-based and are not retained after your browser session ends.

9. Security

Your personal information is stored behind secured networks and it is ROAR’s policy to keep it confidential. All personal information submitted to ROAR via this website is transmitted using SSL (Secure Socket Layer) encryption, which scrambles data before it is sent to us. Our website uses HTTPS for all connections, and the contact form is protected by Google reCAPTCHA.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at the address in Section 14.

A note for survivors: If you are concerned about your privacy or safety when using this site, we recommend that you do not include specific personal details in the contact form message field. Our form includes a reminder of this. If you need to speak with someone confidentially, please call us directly at 410.706.2781.


10. Your Rights & Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • Access. The right to request a copy of the personal information we hold about you.
  • Correction. The right to request that we correct inaccurate or incomplete information.
  • Deletion. The right to request that we erase personal information we hold about you. This does not include data we are required to retain for administrative, legal, or security purposes.
  • Opt-out of email communications. Every marketing email includes an unsubscribe link. You may also contact us directly to be removed from our mailing list.
  • Opt-out of information sharing. You may request that we not share your information with third-party vendors beyond what is necessary to operate our website and services.
  • Cookie preferences. You may update your cookie choices at any time via the cookie consent manager on our site.
  • Data portability. In some jurisdictions, you have the right to receive a copy of your data in a structured, machine-readable format.
  • Withdrawal of consent. Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of prior processing.

Residents of California are afforded additional rights under the California Consumer Privacy Act (CCPA). Residents of the European Economic Area or the United Kingdom may have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us using the information in Section 14. We will respond to your request within 30 days.


11. Children’s Privacy (COPPA)

ROAR does not seek to collect personal information about children through our website. Visitors under the age of 13 should not submit any personal information to this site — including through the contact form, the newsletter sign-up, or by making a donation — without the assistance of a parent or legal guardian.

If we learn that we have collected personal information via this website from a child under 13, we will delete that information promptly. These practices are in place to ensure child privacy and safety and in compliance with the Children’s Online Privacy Protection Act (COPPA). To learn more about COPPA, visit the Federal Trade Commission.


Our website contains links to external websites, including partner organizations, funders, news outlets, and the University of Maryland, Baltimore. Links to other websites do not imply an endorsement of those sites or their content, nor does a link to our site imply that any linked organization endorses our content. Once you leave our site, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any external site you visit. We are not responsible for the privacy practices or content of those sites.


13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or institutional obligations. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this page periodically. Your continued use of our website after any changes constitutes your acceptance of the revised policy.


14. Contact Us

If you wish to exercise any privacy right, delete your personal information, opt out of future communications, or have any questions or concerns about this Privacy Policy, please contact us:

The ROAR Center
520 West Fayette St.
Baltimore, MD 21201
Phone: 410.706.2781
Email: roaroutreach@umaryland.edu
Website: roarcenter.org/contact-us

We aim to respond to all privacy-related inquiries as soon as possible.


See also: Cookie Policy